Download the first chapter of The ABC's of Public Relations

The second eBook from Porscha Outen: strategist, public relations maven, event expert, writer and CEO of Innovations of Excellence. The ABC's of Public Relations is a guide to understanding the basics of PR and a must have in your Ebook library. Learn industry tips, tricks and how to set yourself, brand or business up for media success.

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    Authenticity

    Are you true to your brand? Does your audience know the who, what and why of your brand or business? Authenticity is the first step to creating a successful media campaign.

    Back of the House

    Is your kitchen clean? Lol, no not your physical kitchen - your files. Organization will save your public relations life, every time. Less scrambling, more organization.

    My Professional Journey

    It's impossible to write about public relations as an African-American woman in business without mentioning my own client success stories. We've been featured on mainstream media outlets to include CNN, Access Daily, Hallmark Channel, CBN- 700 Club NPR, Today Show, and more.